Blogging the bloggers

"That's so Web!"
Or so Nicole Stockdale said during the session she and Doug Fisher did, Blogging for Editors. The phrase referred to several things, such as being willing to let others use your work as long as you retain the rights to it.
One of the things that struck me most during the session was something Doug said. An attendee said something about newspapers using their Web sites to drive traffic to their print products. Doug said it should be more about driving traffic to advertisers.
"We've got to get used to the idea that mass advertising is going away faster than the ice caps," he said.
That's something for all of us to think about.