- solid news judgment
- snappy headline skills
- passion for accuracy
- ability to work quickly and efficiently
No fancy HTML coding skills required. (Though, honestly, it probably wouldn't hurt.) It helps to be able to write different kinds of heds for the same story; for example, ones that read differently for the front page of a Web site vs. an inside page.
Most importantly, it seemed was this message: Newspapers need to stop seeing the Web as a threat. It's a tool we can use for more content and a bigger audience than we've even imagined -- if we can get away from the way we're used to doing and thinking about things.